Understanding a Global Market

What's the difference between a German, Brazilian, and American? There isn't a punchline that answers that question, but rather an insight into the distinct nature of varying cultural values in different countries. That people are different across the world is clear, how and the effects this has on a market becomes more nebulous and requires working models that add context to the millions of tiny data points. This international research project provided much needed foundational research that painted a clear picture of each country researched.