Defining Viewing Habits

If we are what we eat, are we also what we watch? How much better could a streaming service be if it really understood its viewers? By exploring the underlying motivations that cause a viewer to select one streaming service over another or, even more minutely, one type of show over another, you can capture and create lasting brand loyalty. From rom-coms on Friday night "Date Nights" to light comedies on Monday after the most grueling shift, understanding the relationship between viewer and content creates a tether that keeps pulling viewers back to the screen time and time again.