Tapping into New Markets

420 all day every day am I right? Weed users often fall into a stereotype of being couch potatoes or obsessed with weed. This project challenged deep biases and uncovered the needs of marijuana users of all backgrounds. I captured moments of pain management, unwinding after a stressful day, finding mental clarity, and so many more stories of recreational marijuana. These deep cultural ideas granted access into new markets with a much stronger brand presence.